Share Your Research, Maximize Your Social Impacts
CRM Implementation Process:Application of the Strategic Alignment Model
Journal: International Journal of Application or Innovation in Engineering & Management (IJAIEM) (Vol.5, No. 3)Publication Date: 2016-04-01
Authors : Fekhta Zouaoui; Abdelfatteh Triki; Asma Ferchichi;
Page : 142-152
Keywords : CRM; Strategic Alignment Model; CRM project assessment;
Source : Download
Find it from : Google Scholar
Abstract
ABSTRACT Failure of several projects to introduce ICTs within firms has often been attributed to a lack of alignment between business strategy and ICT strategy (Henderson and Venkatraman, 1989). In this paper, we try to apply the Strategic Alignment Model (SAM) on a CRM implementation project. The focus will be on strategic fit and functional integration.
Other Latest Articles
- A New Era Digital India
- E-payments Adoption and Customers Service delivery in Nigerian Deposits Money Banks
- Formulation of approximate generalized mathematical model for Percentage of Moisture loss from crop after drying under Solar drying
- Cadmium Chalcogenide Thin Films: Deposition by Chemical Bath and their Characteristic Properties
- A Review on Wavelet transform based image fusion and classification
Last modified: 2016-05-23 17:58:55