PERFORMANCE OF WOMEN ENTREPRENEURSHIP IN INDIA

Women entrepreneurs’ play an important role in local economies and a large percentage of micro - enterprises in developing countries are undertaken by women. Rural women frequently have primary responsibility for agricultural production, in addition to domes tic responsibilities and childcare. In developing country like India where economic status of women is very pathetic especially in rural areas and opportunities of earning are very less in this scenario the Self Help Groups (SHGs) have paved the way for economic independence of rural women. This paper reviews concisely the literature in this field and addresses in particular opportunities and challenges faced by women entrepreneurs in rural areas. It examined the impact on women empowerment through micro en trepreneurship development and SHGs. Women entrepreneurship has been recognized as an important source of economic growth as they create new jobs for themselves and others and also provide society with different solutions to management, organization and business.