A STUDY ON E ? CHANNELS SERVICE QUALITY IN PRIVATE BANK TIRUCHIRAPPALLI

Rapid technological advances have introduced significant changes in the global economic and business environment. In this regard, all industries in globe are in one way or another being affected by the advancement of the technological innovation. In the banking industry, bank branches alone are no longer sufficient to provide banking services to cater the needs of today’s sophisticated and demanding customers. The provision of banking services through electronic channels (e- channels) namely ATMs, PC banking, phone banking an d banking kiosks have provided an alternative means to acquire banking services more conveniently.