A STUDY ON CUSTOMERS BEHAVIORAL INTENTIONS TOWARDS ONLINE TRADING SYSTEM IN TIRUCHIRAPPALLI CITY

The Internet revolution has been changing the fundamentals of the society. It changes the shape of communication and also trading process. It shifts closer and closer to vital sources of information and new trading environment by the name of "online trading". It provides users with means to directly interact with service-oriented computer systems tailored to their specific needs; therefore, they can serve themselves better by making their own decisions.