A STUDY ON CONSUMER BEHAVIOUR TOWARDS BIG BAZAAR, CHENNAI

Consumer behaviour helps to identify the behaviour of the consumer upon that product and also for the market. The main objective of the study is to find the overall consumer behaviour. Data from the customers visiting big bazaar were collected as population study. The primary data was obtained through questionnaire and secondary data from the company records and through internet. The purpose of the survey process is to analyze the consumer behaviour of big bazaar. In order to achieve a competitive position in the market. The research work will propose a true idea that identifies key factors which are of great importance to customers. From the analysis it was found that the big bazaar satisfying consumer needs and wants.