HALAL TOURISM IN KERALA

Religious pluralism is a unique feature of Indian culture which strengthens its social and religious dynamics. India is known for its ancient and religious heritage with the symbols of cultural modernization which made India a country that offers various categories of tourism even religious tourism. Several tourist organizations offer tour packages to visit religious spots in India which is related to Hindusim, Buddism, Sikhism and Jain, but domestic tourism in Muslim sites are highly unorganized and lacking tourist infrastructure. Tourism is one of the most important sectors in the global economy and halal tourism is a new product in the tourism industry. Malaysia, Turkey and many more countries are trying to attract Muslim tourists from all over the world offering facilities in accordance with the religious beliefs of Muslim tourists. India can establish itself further as a solid travel destination and increase its foreign revenue, by firmly positioning India in the minds of tourists across large number of muslim dominant nations. This paper provides an insight in to halal tourism and its potential in Kerala. This also tries to give suggestions to improve halal tourism in Kerala.