HOW TO FACILITATE INTERNET SHOPPING IN CHENNAI METRO

Consumer behaviour of Internet non-shoppers in Metros have been lacking. This study is an attempt to understand what can be done to facilitate local Internet shopping? Inducements for non-shoppers to purchase on-line include "Increasing web traffic", “Promotion of new mass loyalty", "on-line co-operative program" and "bricks & clicks". This study in Metro indicates that more effort needs to be made to improve Trust, Delivery Logistics and Payment Methods. Findings of this study on Metros Internet shopping consumer behavior will be beneficial to Multinational e-commerce operators when planning their move to Metros and Top-Tier cities.