CHANGING DIMENSIONS OF SHOPPING PREFERENCES IN NAGPUR CITY

In the consumer packaged goods (CPG) industry, change has been more evolutionary than innovative, but digital is redefining what it means to “go for” shopping. Distances between the physical and digital worlds are distorting. Shoppers are increasing familiar to the benefits of digital in other retail settings and are ready to expect them in routine shopping. Savvy retailers are captivated by leveraging technology to improve the shopping experience and meet consumers’ budding desires. “Consumers are no longer shopping completely online or offline; rather, they’re taking a mixed method, using whatsoever channel finest suits their needs. The most effective retailers and manufacturers will be at the juncture of the physical and virtual worlds, leveraging technology to please shoppers conversely, anywhere and whenever they want to shop.”