Financial untouchability vis-à-vis Prime Minister Jan Dhan Yojana in Assam

It has been observed that financial inclusion policies of the Government of India have not achieved their goal to reach the financial untouched rural populations. In the present article it has been investigated the applicability of recent financial inclusion policy, Prime Minister Jan Dhan Yojana, 2014 of the Government of India in Assam. The study identified the dominance role of informal sources in the rural financial markets of Assam. Moreover, the growing rate of NPAs, non fulfillment of priority sector lending, thinly spread of bank branches, low per capita credit and per capita deposit were observed in the rural areas of Assam. With these respect, the study raises concern over the success of new financial inclusion policy in Assam. Therefore, innovative approach needs to evolve which may differ from mainland India policy for reaching the unreached people of rural Assam.