Influence of Visual Merchandising over Retail Store Sales - A Research Report in Indian Context

ABSTRACT This paper brings is based on visual merchandising and its influence over purchase decision in an organized retail store. In current scenario where there is high competition between organized and unorganized retailers and among organized retailers few organized retailers uses visual merchandise as tool to increase their sale. Here in this report various comparison has been made using SPSS 18.0. In this report it has been reflected that product display, store ambience, floor merchandising, promotional strategy and discount signage are the visual merchandising elements which invokes consumer in purchase decision. In this report five hypotheses are proposed and is tested using co-relation analysis. Factor analysis is used to test the reliability of the questionnaire framed for primary data.