Beware the Monstrous Algorithms! They are Omnipresent in the Growing Media Space

Majority of the mass media in the present day world, which now appear through the World Wide Web is counted and calculated through algorithms. You are under the invisible surveillance of these programs, which traces your behavior and nomenclature of media consumption and day today uses. You are intelligently studied and monitored for a global market database. What are algorithms? How are they going to change your interactions in a mediated world? Algorithms are becoming omnipresent in the digitally enhanced online and mobile media. The explosive expansion of the new media catalyzed the growth and development of the algorithm culture in the news desks. They have already started the gate keeping and ‘preferred highlighting’ of news and information. One need not be a computer programmer to understand and use algorithms. It is simple and straight in keying and providing the preferred words and images to the already programmed and purchased package. It does the work like a robot with artificial intelligence in placing, highlighting, positioning, promoting and even killing out or blackening of the news, information, data or images one want in one’s news media webpage or personal blogs. In short it acts as a cruel editor who is mechanical devoid of any human emotions. Algorithms are automated semantic media structures or languages programmed and prototyped to imitate and scrutinized. Literally it paves the way for a totally mechanical unnatural and inhuman automated journalism in the web. From photo editing to snippet writing, headline crafting to lay out near are the days that algorithms will dictate our media world. It will calculate the text based on quantitative measuring tools. A world of prototypes and artificial intelligence will be created by data intensive media algorithms. Everything can be interpreted, calculated and enumerated in the terms of numerical through algorithms, creating a total information world of quantitative analysis. Algorithm’s will regulate, monitor, control and prevent the media sphere through internet. They will enhance certain news stories to pop up frequently and grab the attention of the netizen, where as they can literally kill and make powerless other stories which you don’t like and is against the interest of your organization. Google, Yahoo, Bing, Facebook, Ello, Instagram, YouTube all started using algorithms intelligently. Multinational news corporations like New York Times, Washington Post, Wall Street Journal, Huffington Post, Salon, Slate, Business Insider, Economic Times started using algorithms in promoting and propagating destined news stories with commercial interests. Algorithms will touch all the information in the knowledge spectrum. It will monitor, analyze, and evaluate all the information in the web which you produce, consume, update, disseminate and kill. It will ignite the speed of knowledge transmission and will challenge the power centers. It will create truths and kill truths. It will distort, manipulate, magnify, minimize, monitor and modify all the information according to the whims and fancies of the master. It will create virtual reality into mediated reality and vice versa. One day it may rewrite our perceptions in a massive manner. It can make our life easy and worse on the platforms of social and economic interests.