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What Gamification Tells Us about Web Communication

Journal: Media Watch (Vol.6, No. 2)

Publication Date:

Authors : ; ; ; ;

Page : 200-208

Keywords : Gamification; Facebook; Silverpop; Bunchball;

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Abstract

The games that have become a staple on Facebook provide lessons on how to make websites and Internet marketing more successful. We highlight these points that gamers have accomplished: Provide ideological agreement, Create a community, Provide a sense of control or autonomy, Create a way for people to communicate with each other, Recognize gender differences, Provide rewards, and Convince people to commit.

Last modified: 2016-06-15 14:43:54