Technology Synergy Eco-System between HD Video DSLR and New Social Media Platform

This paper will engage with the concept of a ‘technology synergy eco-system’ which blends together the two core elements of HD video DSLR and the new social media platform to determine, if this could actually be a potent formula for the emergence of a potential alternative virtual cinema. This alternative virtual cinema has both connotations as a medium of transmission of a certain film to the masses and also elements of film techniques in terms of aesthetics and etc. It is beyond a shadow of a doubt that in this current day and age, we can see that the social new media has impacted practically every facet of society. The question beckons then, what about cinema? Does the level of interactivity in which the social new media provides, combined with the affordability and ease of using a HD video DSLR to produce videos with high production values and cinematic quality nuances serve as a precursor to the trends and patterns which might lead up to an alternative virtual cinema? With these exciting questions in mind, it is of great interest to us as modern day filmmakers, in exploring and giving an exposition into this subject matter, to deconstruct the elements and see if the possibility is viable or merely an idealistic notion.