RESEARCH CONCERNING THE IDENTIFICATION OF PERFORMANCE INDICATORS FOR TOURIST DESTINATIONS ON THE INTERNET

The development of ICT technologies can also, be found in tourist services, whose competitivity becomes more and more dependent on their presence on the internet and on the usage of virtual techniques in promoting, distributing and measuring customer satisfaction. The work proposes an exploratory research to identify some indicators for the evaluation of virtual tools performance, websites, on the internet for a tourist destination, in this case, a religious tourist destination. The research contains: defining the concept, identification of relevant websites and of information which they supply, synthesizing the set of indicators studied. The selected set of indicators allows the evaluation of the performances of the websites which represent the religious tourist destinations on the internet and the identification of the sections where these can be improved. The final target is the satisfaction of customer requirements and the identification of the innovation needs in the development of ICT tools.