MOTIVATIONAL FACTORS OF SOMALI WOMEN ENTREPRENEURS IN BENADIR REGION

Somali Women owned businesses are highly increasing in the economies of almost all regions in the country. The hidden entrepreneurial potentials of women have gradually been changing with the growing sensitivity to the role and economic status in the society. This study, the motivational factors of women entrepreneurs in Benadir region investigated why Somali women enter into entrepreneurship what motivated them, we investigated two objectives which are profile of the women such as age, marital status and educational background and also the factors that motivate women to become entrepreneurs. The study was conducted with the sample of 200 women selected from garment, grocery, jewellery and petroleum sectors .this study based on cross-sectional survey and conducted through questionnaire adopted where the researchers found that women entrepreneurs in Benadir are motivated by the need for economic opportunity, the need for employment and the need to be in control. Our main recommendation is: There is a need to establish microfinance projects as source of financing for the Somali women entrepreneurs in micro and small business in Benadir region.