DEVELOPING ONLINE CO-CREATION INSTRUMENTS BASED ON A FOCUS GROUP APPROACH: THE E-PICUS CASE

The current business environment is in constant change, characterized by increased competition and in order to remain relevant and to create products and services that respond better to the customers’ needs and expectations, companies need to become more innovative and proactive. To address the competitive challenges, more and more companies are using innovation co-creation where all the relevant stakeholders are participating across the value chain, from idea generation, selection, development and eventually, even to marketing the new products or services. The paper presents the process of developing an online cocreation platform, within the framework of a research project, underlying the importance of using a focus group approach for requirements elicitation in IT instruments development.