Reducing Energy Consumption in Billboards Using Wireless Sensor Networks

Today, one of the important issues in business is environmental advertisements. Advertisement is an extensive business among the world’s top industries and in parallel with industries such as oil, automobile, information technology, and agriculture. Growth of advertisement industry in each country has a close relation with the level of commercial activities and its healthy economic. In fact, the growth of advertisement industry expresses the level of people’s life in a country and indicates its economic development. Recent progress in the field of electronics and wireless communication has made it possible to design and make sensors with low power consumption, small size, proper cost, and various applications. These small sensors with the ability to do the activities such as receiving different environmental information (depends on the kind of sensor), processing, and sending the information has created an idea for developing networks called wireless sensor networks(Culler,2004) (WSN)( Krishnan et al,2003). WSNs (CHEE-YEE, 2003) are composed of so many sensor nodes which are shared for monitoring the desired area. Using this kind of network was generalized due to its applicability in different fields such as environmental, industrial, and others. In this paper, we tried to present a new method in the field of controlling and showing advertisements, express the efficiency and effectiveness of this method for reducing energy consumption in billboards. This method is considered as an efficient, accurate, and appropriate method regarding conducted samples and obtained results.