TRADITIONAL ACTIVITIES IN THE REGION AS IMPORT-SUBSTITUTION MODEL OF MODERNIZATION RUSSIAN ECONOMY

Work showed that the implementation of the modernization of great importance also is taking into account regional and sectoral characteristics. For example, in the republics, one of the most important forms of modernization will be a revival of folk art, once developed by the titular nationalities of these republics, which will also contribute to the process of import substitution. In the Udmurt Republic to such fisheries include flax, which are extensively developed in the royal period of development (late XIX - early XX centuries), and in the early stages (20th - 30th years of XX century) of the Soviet regime. Then Udmurtia was part of the three regions, the country's largest producers of flax and its products. Currently, flax is grown in 15 districts of Udmurtia, mainly in the northern part and the area occupied by planting flax, recently up about 15 thousand. Hectares. Since 2007, implemented a national program ?Development of flax complex of the Udmurt Republic,? whose activities are aimed at increasing the production of linen products and increase production efficiency in the enterprises of the republic of flaxseed. Significant role can play a district community of consumer cooperatives, which at one time had a significant impact in the course of cultivation of flax. Society of Consumer could increase production and also its traditional Udmurt folk crafts like beekeeping, forest crafts, seasonal work (tanning mat, mats, sacks, wool dyeing, paper, a linen fabric and yarn). In other republics of Russia a similar situation - they can develop other types of half-forgotten crafts, often called etnoekonomikoy. Bashkirs, for example, traditional crafts were horse breeding and kumysodelanie who recently also vigorously revived. In the Republic of Bashkortostan and the consumers' society could significantly diversify its activities by participating in the development of traditional crafts. Conclusions. Thus, the process of modernization of the economy apart from the technological aspect includes ethnic, social, environmental, ethical, aesthetic and other aspects. Development of handicrafts in the titular nations of republics within Russia will contribute to the implementation of effective economic policy of import substitution in the whole country and its regions, as well as the development of import-substitution model of economic modernization of the country as a whole.