A METRICS BASED APPROACH TO ANALYSE WEB USAGE PATTERN

Web metrics are established goals and standards for measuringwebsite performance. Web Analytics can be used to analyze andstatistically process user and customer behavior. Web Analyticsespecially refers to the use of data collected from a Website todetermine which aspects of the Website work towards thebusiness objectives. This paper provides a web metrics basedapproach that can be used to analyze and improve web usagepattern. We define a set of 15 web metrics that can play animportant role in understanding web visitors behavior andprovide suggestion how these metrics can help in making awebsite more popular. We describe the approach by consideringa case study of the website gndu.ac.in for the data collected overa period of five months.