RETAIL BANKING ISSUES AND CONCERNS IN INDIA

The paper has been directed towards issues and concerns faced by the banking sector in India due to the growing pace of educated and lenient attitude customers towards the debt services. The variables selected for study are (bank overdraft, personalised contact, credit and debit card, tax payment, quick shopping, higher interest on deposits, saving rewards, general insurance, statement, on line recharge, life insurance, mutual funds). The study is based upon both primary and secondary data where in primary data has been collected from (both private and public sector banks) and secondarydata from (RBI bulletin 2011, www.rbi.org, ? ? ?www.hdfcbank.com,www.icicibank.com,Indian banking journal, Research papers, Articles). Here factor analysis has been used as a tool to analyse the effects that various factors taken under consideration would have on retail banking in India. Based on findings of study appropriate suggestions are made to improvise the retail banking services.