Retail Banking in the Contemporary Financial Environment
Journal: JOURNAL OF SOCIAL SCIENCES RESEARCH (Vol.9, No. 1)Publication Date: 2015-11-15
Abstract
Which challenges does the retail banking industry face nowadays? Walking on the path of M. Porter’s theories, the author tries to open a window in the retail banking’s present and future, the challenges the industry faces, the main forces that shape the competition, the strategies deployed in order to create a competitive advantage for the industry players, and a short prognosis for the industry’s future
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