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ASSESSMENT OF MULTIMEDIA VIDEO ADVERTISING EFFICIENCY

Journal: The Way of Science (Vol.1, No. 11)

Publication Date:

Authors : ; ; ;

Page : 53-58

Keywords : integrated; video planning; effectiveness; television; Internet; multimedia video advertisement.;

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Abstract

The article is devoted to the problem of integrated advertisement video placement effect measurement in mass media. We suggested an effectiveness of advertising video campaign evaluation technique named EOI (Effectiveness on investments) and developed a computer calculator indicating effectiveness of investment, including economical and communicative effectiveness of using of the integrated video planning. It helps in making a decision of its usage based on the key indicators of advertising campaign, their significance and value.

Last modified: 2016-07-06 15:49:34