CARRYING OUT THE SWOT-ANALYSIS FOR THE DISTRIBUTION FORMATION OF AN ENTERPRISEJournal: The Way of Science (Vol.1, No. 14)
Publication Date: 2015-04-23
Authors : Karabasov R.A.; Sametova R.M.; Nurtaeva Zh.Sh.; Hapova A.V.;
Page : 25-26
Keywords : market; analysis; distribution; growth ratio.;
The article shows the efficient distribution construction formation using SWOT-analysis. The object of analysis is ТОО Astana Kraft Food that specializes in various food products disposal. The SWOT-analysis should be conducted in two stages. During the analysis of the enterprise external environment, it is better to use the model of key elements of this environment.
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