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CRM as a new functional form of intra-company coordination of production enterprises

Journal: Path of Science: International Electronic Scientific Journal (Vol.2, No. 6)

Publication Date:

Authors : ; ; ; ;

Page : 1.11-1.17

Keywords : the essence of CRM system; function of the CRM system; elements; mechanism and tools for the CRM system;

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Abstract

The article reveals the essence of CRM-system as a new methodology of running a business, which is becoming more common in recent times and involves forming the mechanisms of interaction with clients, focusing on the priority of their needs, creating a platform to attract new customers, as well as the development of relations with existing customers. The main elements of the CRM-system, as well as the mechanism of the process of promotion of enterprise products based on their use, are considered. The key stages of the implementation of CRM-system are presented; conclusions about the prospects of the implementation of CRM-systems on industrial or commercial enterprises are made.

Last modified: 2016-07-06 18:26:06