LINGUA-COGNITIVE TRANSFORMATIONS OF PERSONAL NAMES AND WAYS OF THEIR LANGUAGE REALIZATION IN MODERN LINGUOSOCIETY

The author analyzes the communicative-pragmatic potential of the person, which is carrying out by means of an anthroponym destruction, result of which is the specific onym-transformant. The many-aspect functional research of the considered language units is characterized from the point of view of semantic filling, structural features and a lingua-cognitive component, as the onym-transformant is result of speech strategy. The analysis of similar destructions is of special interest from the point of view of personality ability reveal to show the language creativity.