Social Media: A Hospitable Tool for Tourism Industry A Study on Himachal Pradesh Tourism Development Corporation

ABSTRACT The abrupttechnicalrevolutionsustained by the initiation of Internet has transformedapproaches and networks of communication by crafting new undercurrents and interfaces between organizations and the stakeholders.Initially Social media was primarily used for social networking, and then with the progression of web it appeared as a very useful constituent for promoting, branding, marketing, sales, consumer research, advertising and communications. This study finds out that HPTDC uses social media to increase brand awareness and consumer satisfaction and how does the integration of social media in HPTDC communication plan help in its business along with the types of activities required to engage a customer for sustainability of the medium used. This study discovers the risks involved in using the social media and comes to the conclusion that there isenormous potential of innovation in different zones of social media.