TRENDS IN BUSINESS TOURISM WITH A SPECIAL FOCUS ON THE CITY OF NIŠ AS A CONFERENCE DESTINATION

This paper explains the phenomenon of business tourism giving insight to its main concepts and types. The case study has special emphasis on the business tourist area of the City of Niš and deals with its potential for the development of this form of tourism. It has shown that the City of Niš as a tourist destination has appropriate infrastructure whose maximum use along with the assistance of well-planned destination management could further develop business tourism in the area. The Niš Fair, Čair Hall and a sufficient number of hotels that offer small and large conference venues represent a tourist destination management resource that should be recognized and valorized through the creation of many different business touristic offers in the form of a number of business conferences, exhibitions and trade fairs in the coming years. The MICE (business tourism) has an increasing trend in the Niš area and it would certainly exert a positive effect on the inflow of funds to the budget of the City of Niš.