POETONIMS IN THE CONTEXT OF SUGGESTIVE EFFECT EXPOSURE CULTURAL LINGUISTIC CODE (on the material of M. A. Sholokhov)

Research linguocultural codes in their complex impact on the psyche of the recipient finds more and more supporters. The author considers on the basis of psycho-physiological data of a special program for calcu- lating the impact of the text on the human psyche prose Sholokhov. The researcher highlights poetonimy as a separate Nomination layer having both the specific features and general peculiar to Russian names at all. The article presents the loaded and not loaded with names that are different decoded by our consciousness