MANAGEMENT OF INDUSTRIAL GOODS PROMOTION IN FOREIGN MARKETSJournal: Academic Bulletin "Economics and Region" (Vol.2, No. 51)
Publication Date: 2015-04-29
Authors : P.M. Sokol; M.M. Nedzelska;
Page : 25-31
Keywords : promotion; management; manufactured products; market compressor equipment.;
The problem of the Ukrainian enterprises promotion in foreign markets is studied on the basis of joint venture JUBE ?Ukrtehnosyntez?. Recommendations for the product promotion management and selection of foreign markets for the company are suggested. The feasibility of entry to the market of Belarus has been analyzed.
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