FEATURES OF MARKETING RESEARCH ADVERTISINGJournal: Academic Bulletin "Economics and Region" (Vol.1, No. 50)
Publication Date: 2015-02-27
Authors : Julia M. Popovа;
Page : 74-80
Keywords : marketing; market research; advertising; marketing experiment; ma rketing activities;
Peculiarities of marketing research promotional a ctivities are under consideration. The essence of marketing promotional activities is described.Recommendations on marketing experiments in the field of advertising are presented.
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