LOGISTICS ANALYSIS OF THE MARKETING ACTIVITY MANAGEMENT OF AN INDUSTRIAL ENTERPRISEJournal: Academic Bulletin "Economics and Region" (Vol.5, No. 54)
Publication Date: 2015-10-30
Authors : Zeryuk О.V.; Ihnatenko V.O.;
Page : 60-66
Keywords : logistic analysis; sales policy; material flow; logistics channel; systematic flow;
The article proves the importance of logistics for industrial enterprises. The main stages of the logistics analysis and its role in shaping the marketing strategy at an industrial enterprise is considered. Distribution channels of the company, producing building materials, the volume of sales, cost of sales activity are analyzed. It is proved that using logistic approach at industrial enterprises is necessary for their marketing strategies efficiency.
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