RESEARCH OF INTERCULTURAL PERFORMANCE IN THE WORKPLACES AT THE JOINT VENTURE: MAINLY ON CHINESE AND FOREIGN ENTERPRISES

International joint ventures (IJVs) are increasing in frequency and strategic importance. The great increase in the amount of joint ventures is driven for helping firms to cope with the globalization by gaining access to greater resources than their own and to help enterprises on strengthening their competitive advantages. Nevertheless, joint ventures do have the shortcomings and certain failure rates when they are carried out while crossing countries with different culture and backgroud. The aim of this article is to study how to operate effectively at the joint ventures in China and find out what are the most important factors and reasons that arouse the risks and barries while implementing the join ventures. Considering all these points, cultural difference takes an important part to define this article. As the cultural difference can weaken information exchange and organizational learning, which leads to misunderstanding and mistrust.(Park & Ungson, 2001).