THE CUSTOMER BEHAVIOUR PECULIARITIES UNDER THE CONDITIONS OF ECONOMIC INSTABILITY

In this article we sought to examine one of the topical issues of today which is the specifics of customer behaviour under the conditions of economic instability. We have made an attempt to identify the main behavioural patterns of households and to find out the reasons that, in our opinion, can contribute to changes in customer behavior, particularly the shifts in spending. We have performed correlation analysis exposing the interconnection between household spending, income and salaries, as well as between customer spending and net exports, consumer price index and some other parameters discussed in this article. As a result, we have drawn a brief picture of the cur-rent crisis and found some distinguishing features in comparison with the crises Russia faced before. We have also put forward assumptions regarding certain type of household behaviour which could facilitate not only the crisis resolution in Russia, but possibly even the overall recovery of national economy