NEW TECHNOLOGY PRODUCTS OF BANKS AS A PREREQUISITE FOR BANKING SYSTEM DEVELOPMENT OF THE COUNTRY

The subject of the study is innovative technology products of banks: the aim is to find ways to implement them today. The methods used in the research are as follows: analysis, generalization, deduction. The results obtained in the research are as follows: analysis of the usage of new technology products of banks in Ukraine and their impact on profits generation, which will provide support to competitive advantage in the banking industry in the future. Sphere for results implementation: commercial banks of Ukraine. For efficient performance of a commercial bank in terms of significant competition, reduction in public confidence, unstable economic situation in the country banks are looking for different ways to attract customers through the introduction of new technology products. Introduction of innovative technology products contributes to the development of banking services in both qualitative and quantitative terms.