Knowledge intensive services as innovation driver of the world economy under conditions of global economic integration

Growing international competition on the world market increases relevance of the problem of development of high technological potential of the country. The most dynamic sector of the world economy is knowledge?intensive services that belong to the most science?intensive and technology?intensive sector of the world economy. The purpose of writing this article is to systemize scientific and practical bases of research into the area of knowledge?intensive services in the context of global economic integration. General scientific and special research methods were applied: the method of historical analysis, method of abstract?logical analysis, theoretical generalization, systematic approach. The paper defines knowledge?intensive services as the main factor in the rapid development of the national economy. Their connection to the increasing importance of knowledge and to their converting into a separate factor of production was substantiated, which directly affects the formation of the national competitiveness of the economies of countries and increase in their productivity. A historical review was performed and it was discovered that the model of innovative development of national economy transformed into the concept of the "knowledge economy”, because scientific and technological innovation is just the final result of a wide range of socio?economic factors, many of which form and operate outside the productions facilities, where innovations are directly implemented. It is shown that innovations form the basis of the development of the global economy: companies perceive them as an efficient means of increasing profits and entering new market segments, while the governments ? as a means of accelerating economic growth through competitiveness in global markets. It is stressed that the knowledge?intensive services are an integral part of the economy. They are based on knowledge and are an important driver in the development of the world economy under conditions of global economic integration. The main factors were investigated that influence the pricing of knowledge?intensive services. The factors of the formation of the market for knowledge?intensive services were substantiated. The scientific novelty of the research lies in the systematization of scientific and practical bases of the development of knowledge?intensive services in the context of global economic integration. The practical significance of obtained results is the application of materials of this article by domestic scientists to analyze the pricing and competitiveness of knowledge?intensive services of Ukraine in the world market. Analysis of the drivers of creation of the export potential of the knowledge?intensive services of national economies of leading countries is a relevant scientific task for further studies.