SITE SERVICE INCREASING SALES EFFICIENCY
Journal: Science and world (Vol.1, No. 27)Publication Date: 2015-11-26
Authors : Gavrilov L.P.; Oleinikov B.I.;
Page : 120-124
Keywords : trade enterprise; electronic commerce; choice of product; customer’s needs; product properties;
Abstract
The authors suggest using product property mapping evaluator as a site service of trade enterprise aimed at increase of sales efficiency in electronic commerce. It is realized by program code, used by means of hyperlink located on the site webpage. It allows comparing products on the range of characteristic features. Placing product property mapping evaluator on a website of trade enterprise aimed at fuller filling the needs of customers and should increase sales volume.
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