Enhancing E-Mail Marketing by Semantic Addressing

This paper presents architecture of the software system for semantic e-mail addressing. It explores the possibilities for creating and updating the knowledge base system about employers and job vacancies, which is created based on domain ontologies. It also describes in details the process of publishing database on the Semantic Web and plans for further updating and improving the existing knowledge base system. Due to specific kind of work, and necessity of automating communication with employers, the presented system is applied in the Employment Agency of Montenegro.