UNIVERSITY COMMUNICATION AND RESPONSIBILITY TOOLS STRENGHTENING THEIR EFFICIENCY

In this paper we review ways, in which Universities manage their access to the future. How responsibly they create and communicate the information to potential students, alumni and public. Consequences for quality attributes for University and its specific group relationships are discussed in a view of the alumny systems. The discussion about this topics can bring valuable ideas for the more communicative and responsible University activities aimed at the future. Especially for Universities in countries, whare external or internal conditions for future relationships building have not been for years strong enough.