MODEL FOR CALCULATION THE BEST MARKETING PROPOSAL FOR THE BANK’S CUSTOMERS
Journal: International Scientific Journal "Internauka" (Vol.3, No. 5)Publication Date: 2016-05-31
Authors : Slobodyuk O.;
Page : 38-39
Keywords : logistic regression; scoring; marketing proposal;
Abstract
This paper investigates logistic regression and scorecards usage for creation of the behavioral model for the bank’s customers.
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Last modified: 2016-08-04 21:25:04