AN ANALYSIS OF THE STUDY PLAN OF THE PROFESSIONALLY ORIENTED BACHELOR STUDY FIELD OF MULTIMEDIA IN ECONOMIC PRACTISE

This paper focuses on the study field of Multimedia in Economic Practise which has been taught at the University of Economics in Prague since 2011. This study field has its first graduates which is the reason for a re-examination of the profile of graduates according to the structure of subjects in the study plan. This paper describes evolution of the study field, its content, main idea and structure of its students. It presents two main groups of occupations for graduates with dependence on requirements for student’s additional independent activities beyond the study. The analytical part shows five examples of comparison of the course relevance according to the opinion of students and academic staff. The conclusions from the survey will enable academic staff of the study field to the reconsider the future development of the study field.