EFFECTS OF SOCIAL NETWORKING SITES ON THE ACADEMIC PERFORMANCE OF THE FIRST YEAR BSED STUDENTS OF NAVAL STATE UNIVERSITY

This study aimed to determine the effects of social networking sites on the academic performance of the students as related to the socio-demographic characteristics, social networking site usage and social network addiction. As to the socio-demographic characteristics, the respondents' age ranged from 15-17 years old or 70% of the total number of respondents. A big proportion of 70% were females. Most of the respondents were single with 98%. Their family income ranged from P5,000-9,999 with 43%. Most of the respondents were form BSED I-B which garnered 72% of the total number of respondents. The respondents' average hours of active internet use per day is one hour with 35%. Most of the respondents had facebook accounts with 70% and had 10-49 connections/friends in their profile. Out of 50 respondents 50% percent do not have community group membership in their favorite social networking sites. The respondents logged on to their account once a week with 30% and another 30% occasionally signed in to their favorite social network service. A big proportion of the respondents with 64% spent an average one hour in their favorite social networking site per session. The survey revealed that 66% of the respondents are most likely not addicted to social media.