IMPACT OF ELECTRONIC COMMERCE IN MARKETING AND BRAND DEVELOPING

Journal: International Journal of Computer Engineering and Technology (IJCET) (Vol.5, No. 12)

Publication Date: 2014-12-29

Authors : DIJESH P; SUVANAM SASIDHAR BABU; VIJAYALAKSHMI Y;

Page : 123-128

Keywords : computer engineering; cloud computing; network security; wireless communication; iaeme journals; IJCET; journal article; research paper; open access journals; journal publication;

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Abstract

Electronic Commerce (E-commerce) is the conduct of business activities using electronic datatransmiss ion technologies such as those used in the Internet and World Wide Web (WWW). There are different aspects of doing E- commerce such as Business-to-Customer (B-C), Business-to-Business (B-B), Business ?to-Government (B-G) and Customer-to-Customer (C-C).

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IMPACT OF ELECTRONIC COMMERCE IN MARKETING AND BRAND DEVELOPING

Abstract

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