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FRANCHISING IN CULTURE
Journal: Bulletin of Taras Shevchenko National University of Kyiv. Economics (Vol.145, No. 4)Publication Date: 2013-04-01
Authors : M. Sitnitskiy;
Page : 57-59
Keywords : franchising; culture; franchise; franchisee; commercial concession; franchising in culture;
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Abstract
The urgency of franchise relations in the sphere of culture in Ukraine is grounded, the author definition of “franchise in culture” as an economic category is proposed and the main advantages and disadvantages of franchising in culture are systematized.
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