SIMULATION OF THE INSURANCE COMPANY'S MARKETING STRATEGY

Journal: Bulletin of Taras Shevchenko National University of Kyiv. Economics (Vol.147, No. 6)

Publication Date: 2013-06-01

Authors : О. Klepikova;

Page : 55-60

Keywords : insurance company; marketing; strategy; graph theory; computer simulation;

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Abstract

The article is devoted the development of marketing strategy of the insurance company with using of mathematical modeling of structures. The algorithm was developed for calculating the coefficient of “probability of insurance policy acquisition” which accumulates the influence of factors related to the feature of providing insurance services and financial activities of the insurance company.

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SIMULATION OF THE INSURANCE COMPANY'S MARKETING STRATEGY

Abstract

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