USE OF INFORMATION AND COMMUNICATION TECHNOLOGIES AS INCREASE FACTOR OF PRIVATE SECTOR COMPETITIVENESS IN UKRAINE

The article shows that the international network of electronic communication helps the various economic agents to find new partners, to respond more quickly to the changing conditions, facilitate greater interaction of economic partners and establishment of the trusting and long-term relationships, reduce the transaction costs and the distance between the partners, while simultaneously increasing the economic benefits of their relationship. It justifies the fact that the widespread implementation of information and communication technologies in Ukraine might contribute to increasing the number of small businesses and private business organizations, as well as strengthening their competitive positions in the domestic and foreign markets. This article proves that the use of ICTs can enhance the effectiveness of the production and companies’ management system by increasing their access to the information, knowledge, financial services and other resources. As explained in this work, thanks to the use of ICTs, new opportunities are created for the small private enterprises to develop the existing and discover new types and directions of activity, which will contribute to the improvement of the well-being of the population. It also rationalizes that the expansion of the ICTs’ usage by the government and other public bodies may support the increase of the business environment transparency and simplification of the procedures for starting and running a business. It determines why the spread of information technology, especially in our country, requires governmental support, primarily on the development of information infrastructure and adaptation of the legislation to the conditions of the information economy.