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MARKETING CONCEPT TO IMPROVE BUSINESS ASSOCIATIONS' ACTIVITY EFFECTIVENESS
Journal: Bulletin of Taras Shevchenko National University of Kyiv. Economics (Vol.153, No. 12)Publication Date: 2013-11-20
Authors : L. Paschuk;
Page : 80-84
Keywords : business associations; marketing mix; main stakeholders; non profit organization;
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Abstract
The major problems and perspectives of Ukrainian business associations were defined, definition of business association was developed, key stakeholders of business association were subdivided, marketing mix components of non-profit organisation were identified.
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