ESTIMATION OF SNFLUENCE OF GLOBAL FACTORS OF RICK ON THE PROCESS OF FORMING OF INTERNATIONAL TOURIST BRAND
Journal: Bulletin of Taras Shevchenko National University of Kyiv. Economics (Vol.156, No. 3)Publication Date: 2014-03-25
Authors : K. Kucherenko;
Page : 94-99
Keywords : brand; risk; vagueness; tourism; factors;
- THE FEATURES OF THE WORLD REINSURANCE MARKET
- Cognitive modeling of reinsurance flows on the global reinsurance market
- FEATURES TO ENSURE THE COMPETITIVENESS OF REINSURANCE OPERATIONS OF THE CEDENT AND THE REINSURER IN THE DOMESTIC AND INTERNATIONAL INSURANCE MARKET
- REINSURANCE MARKET UNDER THE GLOBAL RECESSION
- STATE REGULATION OF THE MARKET OF REINSURANCE
Abstract
A brand of a territory as an object of tourist interest is the influence of the various risks, which determine the General perception of this territory by tourists. The article is aimed at systematization and estimation of risks that arise in the process of formation of the tourist's country brand. Considered is the problem of influence of global risk factors on the process of formation of international tourist brand. Provides a list of risks, influencing the process of formation of tourist brand. It is noted that these risks can wear both objective and subjective character.
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