E-COMMERCE DEVELOPMENT IN THE STRUCTURE OF THE INFORMATION ECONOMY OF UKRAINE

The paper examines theoretical and practical aspects of emerging information economy in Ukraine. The study elucidates the essence of concepts of "information society", "information economy", "information and communication technologies", "e-commerce". Main trends are highlighted in establishment of the e-commerce market in Ukraine. A package of measures is suggested to improve the situation and processes in the market of electronic commerce.