INTERNATIONAL SYSTEMS OF MERCHANDISING TO MANAGE THE CUSTOMER BEHAVIOR

Journal: Bulletin of Taras Shevchenko National University of Kyiv. Economics (Vol.163, No. 10)

Publication Date: 2014-09-16

Authors : L. Paschuk; O. Komendant;

Page : 57-63

Keywords : systems of merchandizing; marketing mix; customer behavior; international market; sales promotion;

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Abstract

The major problems and perspectives of international experience utilization as element of marketing mix to manage the customer behavior, major forms of trade were defined and approaches to merchandising tools application.

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INTERNATIONAL SYSTEMS OF MERCHANDISING TO MANAGE THE CUSTOMER BEHAVIOR

Abstract

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