Share Your Research, Maximize Your Social Impacts
INTERNATIONAL SYSTEMS OF MERCHANDISING TO MANAGE THE CUSTOMER BEHAVIOR
Journal: Bulletin of Taras Shevchenko National University of Kyiv. Economics (Vol.163, No. 10)Publication Date: 2014-09-16
Authors : L. Paschuk; O. Komendant;
Page : 57-63
Keywords : systems of merchandizing; marketing mix; customer behavior; international market; sales promotion;
Source : Download
Find it from : Google Scholar
Abstract
The major problems and perspectives of international experience utilization as element of marketing mix to manage the customer behavior, major forms of trade were defined and approaches to merchandising tools application.
Other Latest Articles
- SURVEY OF DEMAND AND SUPPLY BALANCE IN LOAN MARKETS: CENTRAL BANK'S EXPERIENCE
- AGROECOLOGICAL FACTORS OF FOOD SECURITY
- STRATEGICAL APPROACHES TO THE RISK MENAGEMENT OF NON-VIALE BANKS' FUNCIONING AND DISTRESSED ASSETS SERVISING
- ECONOMIC NATURE OF BANK INTEREST: HISTORICAL RETROSPE
- THE DEVELOPMENT OF INFORMATION TECHNOLOGIES AND THEIR INTRODUCTION IN THE ACTIVITY OF ENTERPRISES OF THE TOURISM SPHERE
Last modified: 2016-08-10 22:39:37