ENVIRONMENTAL AND ECONOMIC MANAGEMENT OF THE PARTNERSHIP NETWORKS IN THE CONCEPT OF SUSTAINABLE DEVELOPMENT OF THE NATIONAL ECONOMY
Journal: Bulletin of Taras Shevchenko National University of Kyiv. Economics (Vol.162, No. 9)Publication Date: 2014-09-16
Authors : N. Butenko; K. Pankova;
Page : 102-107
Keywords : partnerships; environmental marketing; sustainable economic development; greening of marketing activities; environmentally focused business; nature harnessing;
Abstract
This article summarizes the theoretical background and develops practical recommendations on green activities of partner networks. Particular attention is focused on the ability of domestic enterprises to implement eco-efficient business strategy and find the appropriate balance between making a profit, environmental conservation and social justice.
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